Impacts of Social Media Marketing Essay Example for Free

Impacts of Social Media Marketing Essay With the emergence of internet-based social media it has made it possible for people to communicate with thousands of other people around the world about products and the companies that provide these goods and services to them. Accordingly, the impact of consumer to consumer communications has been tremendously heightened within the marketplace. Many people would argue that social media is a hybrid element for promoting a company and its products, considering that in the traditional sense it allows companies to speak directly to their customers, while in a nontraditional sense it enables customers to talk directly to one another. The information, timing, and volume of social media-based conversations that occur between consumers are outside of a managers’ direct control. This goes against any traditional integrated marketing communications where there is a high sense of control from the manager. Thus, it is the managers’ responsibility to learn how to shape a consumers discussion in a manner that is consistent with their organizations mission statement and performance goals (Kerin, Hartley Rudelius, 2009). Traditional Marketing Traditional marketing techniques involve direct mail, trade shows, television, radio broadcasting and social events which are still very prevalent and are still heavily used by many companies around the world to market products and the services offered by their companies. Marketing through television provides companies mass exposure to a wide array of individuals with a mass message. Many businesses dont realize that television can often be one of the most cost-effective forms of advertising. The advantages of television are that it has everything needed to catch the attention of your projected audience: audio and visual. Community based television stations which are often looking for advertisers and are more willing to accommodate advertisers because of a less rigid schedule. Newspapers and classifieds are becoming increasingly popular and is a great way to target clients at a reasonable cost. The yellow pages have become a commonplace for companies who want to locate their specific business needs. Another way for businesses to market is with brochures, these are a great way of advertising a business. Depending on the type of business, brochures can be extremely useful. For a business that is in the industry of travel or tourism, brochures are a must, and there are multitudes of places where they can be displayed for customers to view. If a business is in a different type of industry it may be a little more difficult to find locations to display brochures, except to use them in mail drops, as handouts at trade shows and conventions, or for a direct mail out to potential customers. If a company is a manufacturer or supplier, it will need to provide their brochures to a distribution network. Brochures are a great way to market, but a company should make sure they are a cost-effective use of your time and investment, and if a company is going to produce brochures, they should know ahead of time how and where they will distribute them. Social Media Marketing Social media marketing represents low cost tools that are used to combine technology and social interaction with the use of words. These are typically internet based. Social media gives marketers a voice and allows them to communicate with their current customers and potential customers. Companies are able to personalize their brand and it gives them a way to spread their message in a relaxed and conversational way. Many people used to think Facebook was just for teens and young adults. Companies did not see much value for the social media site. That is all slowly changing though. Several companies are using Facebook to market their products and are seeing great success. Consider the following statistics provided between September 2008 and February 2009 the number of Facebook users between the ages of thirty five and forty four increased by 51%, user among the ages 45-54 jumped up 47 % and user ages 26-34 increased by 26 % more then half of Facebooks 140 million users are out of college. Clearly, social media is no longer just for the college student. Facebook is used as a marketing tool because it is easy to gain new clients, promote new products and services while offing deals and sales and staying in touch with your customers (Zarrella , 2009). Social media can be used to provide an identity for the products and services that a company has to offer. It can also create relationships using social media with people who might not otherwise know about a company’s products or services or what our companies represents. If a company wants new customers and retain their current ones they must establish a good relationship. Social media can be used to associate one’s self with their peers, which could be serving the same target market. It could also be used to communicate and provide an interaction with the consumers a company is looking for. Conclusion There are many advantages to using social media as a marketing tool for a company. However a company cannot just depend on social media alone to market their company, they must integrate it with other vehicles of marketing. While social media can create awareness for a company, it may not be the right form of advertising for a company. Companies must be consistent with any form of marketing that it chooses to use. The role that social media plays in the marketing of a company is to use it as a communication tool that allows a company access to those interested in their product and makes the company visible to those who do not know what services and products a particular company has to offer. It can be used as a tool to create a personality behind a company’s brand and create relationships that otherwise may never have happened. Social media cannot only create repeat-buyers for companies, but also customer loyalty. The fact that social media is so diversified and it can be used in several different ways, ways that best suit the interest and the needs of a company shows that it is a good source of marketing for any business (McAdams, Neslund Zucker, 2008). The form of marketing that a company uses really comes down to what type of audience the company is trying to attract and what they can ultimately afford to spend on adverting and marketing for the company. Any of the marketing techniques work a company just has to be consistent with the form they choose to use. Social media marketing is the way of the future and is not going to go away anytime soon. References Zarrella , D. (2009). The social media marketing book. Kerin, R. A., Hartley, S. W., Rudelius, W. (2009). Marketing. (9 ed.). McGraw-Hill/Irwin McAdams, T., Neslund, N., Zucker, K. D. (2008). Law, business, and society. (Ninth ed.). McGraw-Hill/Irwin.

Free Siddhartha Essays: Significance of the River :: Hesse Siddhartha Essays

The Significance of the River in Siddhartha In the book Siddhartha by Hermann Hesse the significance of the river is displayed throughout the experiences that Siddhartha has next to the river and the things that by listening to the sound he comes to understand. Siddhartha is learning something from the moment he rides the ferry to the time when Govinda lays on the ground with tears flowing uncontrollably. Siddhartha admits to having no money to pay for the voyage, but the Ferryman says that friendship is payment enough, and takes him into town. After leaving town, Siddhartha returns to the river where had met the Ferryman earlier. Intrigued by the river's beauty and silent wisdom, Siddhartha decides to stay by the river. Siddhartha soon meets the Ferryman Vasuveda, the same man who took him across the river earlier. Siddhartha offers to be Vasuveda's apprentice, an offer that the Ferryman graciously accepts. The two grow together as Siddhartha begins to learn the river's wisdom, and soon Siddhartha begins to emulate Vasuveda's demeanor, expressing a contented peace in the routine of daily life. Years pass. One day, the two Ferrymen hear that the Buddha is dying. Kamala, on hearing the news as well, travels with her son to be near Goatama. As she passes near the river, she is bitten by a snake and dies, but not before Vasuveda takes her to Siddhartha. After Kamala dies, Siddhartha keeps his son with him by the river. The boy, though, refuses to accept Siddhartha as his father and consequently does nothing he is told. Many months pass, but the boy remains intransigent. Eventually the boy runs away. Vasuveda tells Siddhartha to let him go, but Siddhartha follows him. Upon reaching the town, Siddhartha recalls his own experiences there and admits to himself what he knew all along, that he could not help the boy. Siddhartha feels a great sorrow at this loss, and the happiness he had known as a Ferryman leaves him. Vasuveda soon arrives and leads the despondent Siddhartha to back to the river. The pain of losing his son was long lasting for Siddhartha. It enabled him, however, to identify with ordinary people more than ever before. Though Siddhartha was beginning to understand what wisdom really is, the thought of son did not leave him. One day he sets off in search of his son, but stops as he heard the river laughing at him. Free Siddhartha Essays: Significance of the River :: Hesse Siddhartha Essays The Significance of the River in Siddhartha In the book Siddhartha by Hermann Hesse the significance of the river is displayed throughout the experiences that Siddhartha has next to the river and the things that by listening to the sound he comes to understand. Siddhartha is learning something from the moment he rides the ferry to the time when Govinda lays on the ground with tears flowing uncontrollably. Siddhartha admits to having no money to pay for the voyage, but the Ferryman says that friendship is payment enough, and takes him into town. After leaving town, Siddhartha returns to the river where had met the Ferryman earlier. Intrigued by the river's beauty and silent wisdom, Siddhartha decides to stay by the river. Siddhartha soon meets the Ferryman Vasuveda, the same man who took him across the river earlier. Siddhartha offers to be Vasuveda's apprentice, an offer that the Ferryman graciously accepts. The two grow together as Siddhartha begins to learn the river's wisdom, and soon Siddhartha begins to emulate Vasuveda's demeanor, expressing a contented peace in the routine of daily life. Years pass. One day, the two Ferrymen hear that the Buddha is dying. Kamala, on hearing the news as well, travels with her son to be near Goatama. As she passes near the river, she is bitten by a snake and dies, but not before Vasuveda takes her to Siddhartha. After Kamala dies, Siddhartha keeps his son with him by the river. The boy, though, refuses to accept Siddhartha as his father and consequently does nothing he is told. Many months pass, but the boy remains intransigent. Eventually the boy runs away. Vasuveda tells Siddhartha to let him go, but Siddhartha follows him. Upon reaching the town, Siddhartha recalls his own experiences there and admits to himself what he knew all along, that he could not help the boy. Siddhartha feels a great sorrow at this loss, and the happiness he had known as a Ferryman leaves him. Vasuveda soon arrives and leads the despondent Siddhartha to back to the river. The pain of losing his son was long lasting for Siddhartha. It enabled him, however, to identify with ordinary people more than ever before. Though Siddhartha was beginning to understand what wisdom really is, the thought of son did not leave him. One day he sets off in search of his son, but stops as he heard the river laughing at him.

Biological influences on gender Essay

First 40 days after conception, embryos develop in the same way and have female and male anatomy If ovum is fertilised by a sperm carrying another X chromosome, the gonads develop into ovaries. The male elements of anatomy disintegrate; the female ones thicken and grow into a womb. The external anatomy develops into female genitalia. If the ovum is fertilised by a sperm carrying a Y chromosome, the gonads cells convert into testes. The male internal organs develop and the female organs disintegrate. External male genitalia develop. All human embryos would develop into females unless they are masculinised by the Y chromosome. Hormones: After the sex chromosomes, the hormones provide the main biological influences on sexual differentiation. Males and females produce androgens The male hormone is testosterone The female hormones are oestrogen and progesterone Hormone levels can be taken as a measure of masculinisation and feminisation Under/over exposure to hormones during the critical period (6 to 8 weeks) can affect later gender related behaviour; boys exposed to too little testosterone may become less masculine and girls exposed to large amounts of testosterone may be more masculine. Hormones from the gonads influence the development of genitalia, the brain and gender behaviour. By week 8 of gestation, the gonads are producing hormones. It is hard to establish hormonal influences on behaviour because there are other influences that affect our behaviour such as the nature, nurture debate Brain differences: Clear differences can be found in the brain function of adult men and women, particularly the function and anatomy of the hypothalamus, these difference however are not found in children under 6 years old Green (1995) states that testosterone may affect other brain structures such as those which influence aggressive behaviour, no direct evidence has been found The degree of lateralisation in male and female brains is another difference. The left hemisphere controls speech and language while the right hemisphere controls spatial skills with information being passed between hemispheres through the corpus coliseum. Shaywitz & Shaywitx (1995) used MRI scans to examine the brain whilst men and women carried out language tasks. Found that women used both hemispheres o the brain whereas men used the left hemisphere studies that support, with evaluation points There are four sources of evidence to assess the link between biology and gender behaviour; animal studies, case study research, correlating hormone levels and gender behaviour. animal studies: young (1966) studied rats, a species where male and females show very different sexual behaviours males mount from behind and females adopt the â€Å"lordosis† position (back arched, head low) gave doses of male hormones to female rats and vice versa during critical period found that they showed reverse behaviours, males adopted the â€Å"lordosis† position and females attempted to mount from behind supports the idea that hormones are responsible for deciding male/female mating behaviour Animal studies evaluation points: – The issue of the use of animals in research, is it ethical? unethical to†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ it is ethically wrong to inflict such pointless suffering upon any living creature. Either animals are so dissimilar to us that we cannot logically apply the results of animal tests to humans, or they are so similar that it is unethical to test upon them – cannot apply to humans and make generalisation because he anatomy of a rat is very different to the anatomy of a human. Cannot assume that humans would show the same results. There is no way to really know because it would be extremely unethical to manipulate hormones into humans during the critical period. we have to use case studies, like the young study, and wait for them to occur naturally +supports biological approach, shows that hormones are responsible for gender behaviour +it is a lab experiment, which means that there is lots of control and variables can be controlled, it also means that it is very reliable as it is a scientific experiment†¦.. + which lead on to the fact that the experiment is replicable, not a lot is needed to carry out the experiment, just rats an hormones then all that you need to do s observe the rats Case study research:Money & Erhardt (1972) 1 sister was exposed to male hormones in utero compare to sister who was not mother was asked to comment on games played, toys used and clothing choices exposed girl = boyish girls, higher IQ and career aspirations follow up in 1974 showed only one difference in girls is that the exposed girl was more physically active Money and Erhardt evaluation points:: – Many of the questions asked were leading questions â€Å" which of your daughters is the most tomboyish?†, the researchers may have used these to get a particular type of answer – follow up study in 1974 found only one difference, that the exposed girls were more physically active + Natural experiment†¦, ethical, high ecological validity + supports biological approach, although there is not strong evidence there still is evidence to show that there is a link between biology and gender behaviour – because the mother was told that her child is going to be more interested in boyish activities, she could have unintentionally encouraged more boyish behaviours onto her daughter Hines (1984) 3- 8 year old boys and girls with congenital adrenal hypersia (CAH) examined the amount of rough and tumble play compared them to an unaffected control group found minor difference between CAH girls and control group girls CAH girls preferred playing with boys in 2004, compared 25 men and women who had CAH with their unaffected relatives both groups asked to think back and recall childhood gender role behaviour women with CAH recalled more â€Å"boy related behaviours† boys with CAH were no different to their unaffected male relatives Hines evaluation points: + natural experiment, nothing was forced + used a control group, shows comparison+used both males and females, no gender bias +ethical†¦Ã¢â‚¬ ¦. because it is natural experiment -lacks population validity, does not say how many ppts in 1994 study and only 25 ppts in 2004 study -ignores environmental factors influencing behaviours, such as sibling and role models -showed only limited evidence supporting the biological approach correlating hormone levels and gender behaviour in normal populations: Deady et al looked at relationship between gender role orientation an testosterone levels in child free young women asked ppts to complete SRI and asked how â€Å"broody† they felt and ideal age for having first child found women with high salivary levels of testosterone tended to have lower scores relating to the desire to have children lower maternal drives may be related to higher levels of male hormones Deady et al evaluation points Only shows a link, no cause and effect +objective measure†¦.. unbiased measurement/analysis, in that you measure what is there and not impacted by your beliefs or philosophy of something†¦that is for subjective measurement/analysis. The boy who was raised as a girl Bruce and Brian, twins born in 1965 at 6 months old, the twins were circumcised Bruce’s operation was botched and his penis was all but burnt off went to Dr. John Money (who firmly believed gender was learnt) money advised that Bruce’s penis be removed so that he looked like a girl, and be raised as Brenda Brian the identical twin was the control Brenda received female hormone treatments after being told the truth, Brenda instantly reverted to his true sex Boy who was raised as a girl evaluation points: + Biological sex is the primary factor contributing to a sense of gender. Even when he though that he was a girl he still felt like he was the wrong gender, without even knowing that he was biologically male. + Case study, lots of information, detailed account, valid +supports that nature, nurture doesn’t have as much control evaluation of the role of genes and hormones +scientific approach to gender, gender -> biology -> science -> objective, sex/gender is the same +implications on real life situations, e.g. Olympics- compete with the gender that you identify with, genetic sex no longer determines gender +makes sense, we inherit other features such as hair and eye colour, why not gender features + lots of supporting evidence 1. animal studies 2. case studies say how it supports-> +&- of studies 3. correlation studies 4. boy who was raised as a girl lots of supporting evidence, cannot generalise too deterministic†¦ gender= determined by your genes ignores other factors that determine gender role behaviour e.g. role models, siblings, media, education reductionist, reducing behaviour down to genes, hormones and genes (biology) nurture, transgender, supports nurture behaviourist approach, gender is learnt other approaches, Freud, psychosexual stages

Econ1101 Past Exam Essay - 1952 Words

THE UNIVERSITY OF NEW SOUTH WALES SCHOOL OF ECONOMICS SESSION 1, 2008 ECONllOl MICROECONOMICS I FINAL EXAMINATION TIME ALLOWED - 2HOURS THIS PAPER IS WORTH 60% OF THE TOTAL SUBJECT MARK This examination paper consists of two parts - Part A and Part B Part A consists of 20 multiple choice questions each worth one (1) mark. Answer all the questions in Part A on the answer sheet provided, using pencil only: (a) Print your student number, name and initials in the space provided and mark the appropriate boxes below your student number, name and initials. (b) For each question, mark the appropriate response (a), (b), (c), or (cl). There is only one correct response to each question in Part A. Part B consists of four (4) essay-type†¦show more content†¦(d) $12 Question 12 Refer to the data in Question 11. The profit maximizing level of output is (a) 2 units (b) 3 units (c) 4 units (d) 5 units Question 13 If the supply curve of a factor of production facing a competitive firm is perfectly elastic, then from the firms point of view: (a) none of the factors earnings is necessary transfer payment (b) all of the factors earnings is producer surplus (c) none of the factors earnings is rent (d) all of the factors earnings is rent 6 Question 14 The table below presents data on the productivity of workers in a meat processing factory. The meat processing industry can be assumed to be competitive. Number of workers Quantity of meat processed per day (kg) 1 2 3 40 100 180 4 5 240 290 330 360 380 6 7 8 The market price of processed meat is $2.50 per kilo. The wage rate for meat processors is $90 per day The